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movie theatre brand identity

Art House is a small, modern, comfortably luxurious (fictional) movie theatre that screens independent features, as well as select small-budget and alternative Hollywood films. The brand message celebrates the craft of film in a uniquely casual and chic way.

For the brand identity and collateral, I used unconventional yet simplistic, modern designs via a modern sans serif font mixed with some artistic graphic touches hinting at ideas of classical theatre. Yellow is used as an ode to old school and new school theater; yellow butter on popcorn, old theater stage lights, outdoor theatre signage, etc.

The logo was inspired by circles through the theme of old-school theaters with a modern twist (spotlights, the shape of popcorn, outdoor sign lights, a camera lens, etc.). The circles are echoed throughout the design in the logo graphic, the theater wall graphic, the typography, as well as the mobile ticket design.


Below you see the logo, secondary logo graphics, wall signage, and the mobile ticket design.

Logo - AH
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